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AI Churn Prediction to End Surprise Churn
Protect Revenue with AI Churn Prediction
FunnelStory helps B2B teams detect churn and renewal risk earlier by analyzing structured and unstructured signals across Customer Success, Support, Product, Sales, and business systems. Instead of relying on lagging health scores, teams get a more complete view of what is changing, why it matters, and where to act.
RECOGNIZED BY GARTNER
#1 — WINNING BY DESIGN 2025
ZERO AI PoCs LOST IN 2025
Real teams. Real numbers.
Discover How Our Customers Are Thriving with FunnelStory!
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11K+
Customer accounts unified into one Customer Intelligence Graph
80%
Cut in manual CS busywork across both workspaces
500K+
Conversations reconciled into a single model
Deploy faster
Why traditional health scores miss renewal risk?
You see 'green,' but you feel the risk. That feeling is real. Your team is fighting blind, trapped by a health score that's built to fail. Here's why:
Bring your own orchestration
It's Blind to 90% of the Story
Your score only sees product logins. It's blind to the real story in your data. It can't hear the negative sentiment in emails, the competitor in a QBR, or the champion who's gone silent. It misses every signal that actually matters.
Open-source Skills library
It's Grading the Wrong Test
Your score rewards Precision (finding 'safe' customers). It ignores Recall (finding 'at-risk' ones). It's a report card on the past, not a forecast. It's blind to the 'False Negatives' the 'green' accounts that churn-which is the only metric that costs you money.
Open-source Skills library
It's Dangerously Dumb
Static, "one-size-fits-all" rules are killing you. A rule like "0 tickets = healthy" can't tell a happy customer from a disengaged one who's already decided to leave. It's not just wrong; it's actively misleading your team.
Build your own
What is AI churn prediction?
AI churn prediction is the use of customer and business data to identify which accounts are at risk of non-renewal, contraction, or disengagement. The most useful systems do more than score accounts based on product usage. They analyze multiple signals together, including support friction, stakeholder changes, customer sentiment, adoption depth, and business context, to identify hidden renewal risk earlier and more accurately.
FunnelStory applies this model by combining structured and unstructured signals into one intelligence layer, helping teams move beyond false-green health scores and late-stage churn surprises.
What all you can do with this?
With FunnelStory's customer intelligence graph, you can derive intelligence, setup automation, take actions and run background, short term or long term running AI agents.
Churn Prediction
The End of Surprise Churn
FunnelStory's AI analyzes 100% of your data. We read every email, call, and meeting—not just usage logs. Get a single, trustworthy churn score with 80-90% Recall. See exactly who is at risk and why.
Revenue Expansion
Find Growth Hiding in Plain Sight
Why just flag risk? Our AI finds positive "Needle Movers" by reverse-engineering your best customers. Get proactive alerts for upsell and cross-sell. Stop searching for expansion; let it find you.
The Proactive Runway
Move from 1-Month Panic to 9-Month Plan
Needle Movers' are the leading indicators that predict future churn or expansion. FunnelStory gives you a 6-9 month runway to act on small signals before they become unfixable problems.
Trust Through Math, Not Marketing
Don't Trust AI? Let's Prove It On Your Own Data
Don't trust a black box. Build trust with transparency. FunnelStory's Historical Recall Analysis back-tests our model against customers you've already lost, showing the exact Recall Score we would have delivered on your own historical data.
Questions leaders ask
AI churn prediction uses customer and business signals to identify which accounts are most likely to churn, contract, or fail to renew. The strongest systems analyze multiple signals together instead of relying on usage-only scoring.
Health scores often miss renewal risk because they depend on limited structured data and manual account updates. They may not capture support friction, sentiment change, stakeholder risk, or declining depth of adoption.
Renewal-risk detection improves when teams analyze product usage, support activity, CRM data, customer conversations, account history, and business context together instead of in separate systems. FunnelStory analyzes both structured and unstructured data, along side third party business intelligence to surface risk from where ever it can surface.
FunnelStory is designed to help teams identify hidden risk earlier than traditional reporting and health-score workflows by analyzing patterns across multiple systems and signals over time. Specifically, FunnelStory Needle-Movers extracts the historically correlated patterns that usually precede the revenue risk or opportunities, and then tracks the occurrence of those patterns in account coming up for renewal in next 3-9 months.
FunnelStory evaluates predictive quality using metrics such as precision, recall, and F1 score so teams can understand both signal quality and operational usefulness.
Why teams trust FunnelStory
Hear it from the CS leaders who bet on the foundation.
I appreciate FunnelStory's highly responsive team who took the time to understand our unique challenges and worked closely with us to address them. I also admire the solution's ability to handle our scale without issues, as we have thousands of customers and needed a solution that could manage significant volume. FunnelStory's predictive accuracy is quite impressive, achieving an 80% recall rate in retention predictability scores, which gives us the confidence to act on their insights and prioritize our success efforts effectively.
Mark P.
Customer Success Leader
Dominique Levin
CEO, Winning by Design
FunnelStory, was a standout at the recent Virtual Impact Summit as an AI built to help CSMs focus where it matters most. With Signals, teams can prioritise the right accounts and automate the rest.
FunnelStory gives me real-time visibility into both presale and post-sale journeys—effortlessly integrated, easy to use daily, and backed by a responsive team that truly listens.
Gilad Shriki
Head of Success, Descope
I've never had this kind of visibility - FunnelStory brings together usage data, support tickets, and even call sentiment into a complete customer view. I now get leading churn indicators up to 9 months in advance. We were live in under 2 hours, and the out-of-box analytics are better than anything I've seen from SFDC or Looker.
Sandra B.
Founding LP
FunnelStory made it easy for us to track which customers were falling behind in onboarding. I like how simple it is to see progress, and I now catch risks earlier. Some default milestones were too optimistic at first, but overall it's helped us prevent churn more proactively.
Jessica C.
VP of CS, Financial
VP of Customer Success
SaaS Software Business
We were up and running quickly, and I love how FunnelStory surfaces product usage triggers for outreach. Even with a small team, we're running smarter plays and syncing cleanly with our CRM. Their support is top-notch, and they iterate on feedback fast.
With FunnelStory, it was really easy to get up and running, within a few days we had POV going and unlike other tools we could actually go back in time all of the data.
Anthony Bettini
CEO, VulnCheck
Julia Prause
VP of CS, Nutrient
Huge congrats to the FunnelStory team for topping Winning by Design's "AI on the Right Side of the Bowtie" report! A major milestone - and I'm proud to be part of this journey. After 10+ years working across CRMs and CS platforms, it's exciting to finally see real AI/ML innovation in this space—long overdue. Thrilled to be driving this forward at Nutrient, where we're focused every day on creating real value for our customers.
FunnelStory helps me understand our customer journey across both sales and post-sales. Setting it up with our CRM and data warehouse was simple, and I now rely on it daily to track feature adoption and flag at-risk accounts. The team's responsiveness has been excellent—no complaints at all.
Gilad S.
Co-Founder, Descope
Pawan S.
Director of Product
We use FunnelStory to analyze free trial behavior, and it's made a real difference. I now get clear signals on where users drop off and what features drive conversion. The new Journeys feature is promising but still evolving. Still, I'd rate it a 10/10 for PLG teams.
By combining structured and unstructured data, FunnelStory surfaces proactive insights and leading indicators—going live in under 2 hours with seamless onboarding and stellar support.
Sandra Bustos
Head Of Customer Success, Dusty Robotics
Somer S
Support Operations Manager
I spend most of my time looking up data to see how I can fill in gaps for our customers based on their pain points. FunnelStory has been extremely helpful for this, as I can get a quick 'heads up' of issues they've had in the Topics view, and right there as well I can get a quick Sentiment analysis. Account Notes provide an excellent, quick summary reference for a snapshot of both recent and historical transactions.
Arleen A.
Customer Success Operations Specialist
FunnelStory provides a centralized view of our entire customer portfolio, making it easy for our CS leadership team to stay ahead of risk and growth signals without toggling between tools. The UI is intuitive and easy to use, which made onboarding simple and quick for our team.
Bill W.
Head of CS Ops & Support
FunnelStory's team is incredibly smart, efficient and responsive. It has been an absolute pleasure working with them. I appreciate the platform's ability to ingest all kinds of signals and incorporate them into meaningful and actionable insights. As we scale our business, maintaining close knowledge about all the intricacies of each account becomes more and more challenging.
FunnelStory helped us surface churn risks and uncover deep insights from across systems, while revealing customer journey patterns and usage behaviors we never even thought to track.
Mohan Atreya
Chief Product Officer, Rafay
I appreciate FunnelStory's highly responsive team who took the time to understand our unique challenges and worked closely with us to address them. I also admire the solution's ability to handle our scale without issues, as we have thousands of customers and needed a solution that could manage significant volume. FunnelStory's predictive accuracy is quite impressive, achieving an 80% recall rate in retention predictability scores, which gives us the confidence to act on their insights and prioritize our success efforts effectively.
Mark P.
Customer Success Leader
Dominique Levin
CEO, Winning by Design
FunnelStory, was a standout at the recent Virtual Impact Summit as an AI built to help CSMs focus where it matters most. With Signals, teams can prioritise the right accounts and automate the rest.
FunnelStory gives me real-time visibility into both presale and post-sale journeys—effortlessly integrated, easy to use daily, and backed by a responsive team that truly listens.
Gilad Shriki
Head of Success, Descope
I've never had this kind of visibility - FunnelStory brings together usage data, support tickets, and even call sentiment into a complete customer view. I now get leading churn indicators up to 9 months in advance. We were live in under 2 hours, and the out-of-box analytics are better than anything I've seen from SFDC or Looker.
Sandra B.
Founding LP
FunnelStory made it easy for us to track which customers were falling behind in onboarding. I like how simple it is to see progress, and I now catch risks earlier. Some default milestones were too optimistic at first, but overall it's helped us prevent churn more proactively.
Jessica C.
VP of CS, Financial
VP of Customer Success
SaaS Software Business
We were up and running quickly, and I love how FunnelStory surfaces product usage triggers for outreach. Even with a small team, we're running smarter plays and syncing cleanly with our CRM. Their support is top-notch, and they iterate on feedback fast.
With FunnelStory, it was really easy to get up and running, within a few days we had POV going and unlike other tools we could actually go back in time all of the data.
Anthony Bettini
CEO, VulnCheck
Julia Prause
VP of CS, Nutrient
Huge congrats to the FunnelStory team for topping Winning by Design's "AI on the Right Side of the Bowtie" report! A major milestone - and I'm proud to be part of this journey. After 10+ years working across CRMs and CS platforms, it's exciting to finally see real AI/ML innovation in this space—long overdue. Thrilled to be driving this forward at Nutrient, where we're focused every day on creating real value for our customers.
FunnelStory helps me understand our customer journey across both sales and post-sales. Setting it up with our CRM and data warehouse was simple, and I now rely on it daily to track feature adoption and flag at-risk accounts. The team's responsiveness has been excellent—no complaints at all.
Gilad S.
Co-Founder, Descope
Pawan S.
Director of Product
We use FunnelStory to analyze free trial behavior, and it's made a real difference. I now get clear signals on where users drop off and what features drive conversion. The new Journeys feature is promising but still evolving. Still, I'd rate it a 10/10 for PLG teams.
By combining structured and unstructured data, FunnelStory surfaces proactive insights and leading indicators—going live in under 2 hours with seamless onboarding and stellar support.
Sandra Bustos
Head Of Customer Success, Dusty Robotics
Somer S
Support Operations Manager
I spend most of my time looking up data to see how I can fill in gaps for our customers based on their pain points. FunnelStory has been extremely helpful for this, as I can get a quick 'heads up' of issues they've had in the Topics view, and right there as well I can get a quick Sentiment analysis. Account Notes provide an excellent, quick summary reference for a snapshot of both recent and historical transactions.
Arleen A.
Customer Success Operations Specialist
FunnelStory provides a centralized view of our entire customer portfolio, making it easy for our CS leadership team to stay ahead of risk and growth signals without toggling between tools. The UI is intuitive and easy to use, which made onboarding simple and quick for our team.
Bill W.
Head of CS Ops & Support
FunnelStory's team is incredibly smart, efficient and responsive. It has been an absolute pleasure working with them. I appreciate the platform's ability to ingest all kinds of signals and incorporate them into meaningful and actionable insights. As we scale our business, maintaining close knowledge about all the intricacies of each account becomes more and more challenging.
FunnelStory helped us surface churn risks and uncover deep insights from across systems, while revealing customer journey patterns and usage behaviors we never even thought to track.
Mohan Atreya
Chief Product Officer, Rafay
I appreciate FunnelStory's highly responsive team who took the time to understand our unique challenges and worked closely with us to address them. I also admire the solution's ability to handle our scale without issues, as we have thousands of customers and needed a solution that could manage significant volume. FunnelStory's predictive accuracy is quite impressive, achieving an 80% recall rate in retention predictability scores, which gives us the confidence to act on their insights and prioritize our success efforts effectively.
Mark P.
Customer Success Leader
Dominique Levin
CEO, Winning by Design
FunnelStory, was a standout at the recent Virtual Impact Summit as an AI built to help CSMs focus where it matters most. With Signals, teams can prioritise the right accounts and automate the rest.
FunnelStory gives me real-time visibility into both presale and post-sale journeys—effortlessly integrated, easy to use daily, and backed by a responsive team that truly listens.
Gilad Shriki
Head of Success, Descope
I've never had this kind of visibility - FunnelStory brings together usage data, support tickets, and even call sentiment into a complete customer view. I now get leading churn indicators up to 9 months in advance. We were live in under 2 hours, and the out-of-box analytics are better than anything I've seen from SFDC or Looker.
Sandra B.
Founding LP
FunnelStory made it easy for us to track which customers were falling behind in onboarding. I like how simple it is to see progress, and I now catch risks earlier. Some default milestones were too optimistic at first, but overall it's helped us prevent churn more proactively.
Jessica C.
VP of CS, Financial
VP of Customer Success
SaaS Software Business
We were up and running quickly, and I love how FunnelStory surfaces product usage triggers for outreach. Even with a small team, we're running smarter plays and syncing cleanly with our CRM. Their support is top-notch, and they iterate on feedback fast.
With FunnelStory, it was really easy to get up and running, within a few days we had POV going and unlike other tools we could actually go back in time all of the data.
Anthony Bettini
CEO, VulnCheck
Julia Prause
VP of CS, Nutrient
Huge congrats to the FunnelStory team for topping Winning by Design's "AI on the Right Side of the Bowtie" report! A major milestone - and I'm proud to be part of this journey. After 10+ years working across CRMs and CS platforms, it's exciting to finally see real AI/ML innovation in this space—long overdue. Thrilled to be driving this forward at Nutrient, where we're focused every day on creating real value for our customers.
FunnelStory helps me understand our customer journey across both sales and post-sales. Setting it up with our CRM and data warehouse was simple, and I now rely on it daily to track feature adoption and flag at-risk accounts. The team's responsiveness has been excellent—no complaints at all.
Gilad S.
Co-Founder, Descope
Pawan S.
Director of Product
We use FunnelStory to analyze free trial behavior, and it's made a real difference. I now get clear signals on where users drop off and what features drive conversion. The new Journeys feature is promising but still evolving. Still, I'd rate it a 10/10 for PLG teams.
By combining structured and unstructured data, FunnelStory surfaces proactive insights and leading indicators—going live in under 2 hours with seamless onboarding and stellar support.
Sandra Bustos
Head Of Customer Success, Dusty Robotics
Somer S
Support Operations Manager
I spend most of my time looking up data to see how I can fill in gaps for our customers based on their pain points. FunnelStory has been extremely helpful for this, as I can get a quick 'heads up' of issues they've had in the Topics view, and right there as well I can get a quick Sentiment analysis. Account Notes provide an excellent, quick summary reference for a snapshot of both recent and historical transactions.
Arleen A.
Customer Success Operations Specialist
FunnelStory provides a centralized view of our entire customer portfolio, making it easy for our CS leadership team to stay ahead of risk and growth signals without toggling between tools. The UI is intuitive and easy to use, which made onboarding simple and quick for our team.
Bill W.
Head of CS Ops & Support
FunnelStory's team is incredibly smart, efficient and responsive. It has been an absolute pleasure working with them. I appreciate the platform's ability to ingest all kinds of signals and incorporate them into meaningful and actionable insights. As we scale our business, maintaining close knowledge about all the intricacies of each account becomes more and more challenging.
FunnelStory helped us surface churn risks and uncover deep insights from across systems, while revealing customer journey patterns and usage behaviors we never even thought to track.
Mohan Atreya
Chief Product Officer, Rafay
I appreciate FunnelStory's highly responsive team who took the time to understand our unique challenges and worked closely with us to address them. I also admire the solution's ability to handle our scale without issues, as we have thousands of customers and needed a solution that could manage significant volume. FunnelStory's predictive accuracy is quite impressive, achieving an 80% recall rate in retention predictability scores, which gives us the confidence to act on their insights and prioritize our success efforts effectively.
Mark P.
Customer Success Leader
Dominique Levin
CEO, Winning by Design
FunnelStory, was a standout at the recent Virtual Impact Summit as an AI built to help CSMs focus where it matters most. With Signals, teams can prioritise the right accounts and automate the rest.
FunnelStory gives me real-time visibility into both presale and post-sale journeys—effortlessly integrated, easy to use daily, and backed by a responsive team that truly listens.
Gilad Shriki
Head of Success, Descope
I've never had this kind of visibility - FunnelStory brings together usage data, support tickets, and even call sentiment into a complete customer view. I now get leading churn indicators up to 9 months in advance. We were live in under 2 hours, and the out-of-box analytics are better than anything I've seen from SFDC or Looker.
Sandra B.
Founding LP
FunnelStory made it easy for us to track which customers were falling behind in onboarding. I like how simple it is to see progress, and I now catch risks earlier. Some default milestones were too optimistic at first, but overall it's helped us prevent churn more proactively.
Jessica C.
VP of CS, Financial
VP of Customer Success
SaaS Software Business
We were up and running quickly, and I love how FunnelStory surfaces product usage triggers for outreach. Even with a small team, we're running smarter plays and syncing cleanly with our CRM. Their support is top-notch, and they iterate on feedback fast.
With FunnelStory, it was really easy to get up and running, within a few days we had POV going and unlike other tools we could actually go back in time all of the data.
Anthony Bettini
CEO, VulnCheck
Julia Prause
VP of CS, Nutrient
Huge congrats to the FunnelStory team for topping Winning by Design's "AI on the Right Side of the Bowtie" report! A major milestone - and I'm proud to be part of this journey. After 10+ years working across CRMs and CS platforms, it's exciting to finally see real AI/ML innovation in this space—long overdue. Thrilled to be driving this forward at Nutrient, where we're focused every day on creating real value for our customers.
FunnelStory helps me understand our customer journey across both sales and post-sales. Setting it up with our CRM and data warehouse was simple, and I now rely on it daily to track feature adoption and flag at-risk accounts. The team's responsiveness has been excellent—no complaints at all.
Gilad S.
Co-Founder, Descope
Pawan S.
Director of Product
We use FunnelStory to analyze free trial behavior, and it's made a real difference. I now get clear signals on where users drop off and what features drive conversion. The new Journeys feature is promising but still evolving. Still, I'd rate it a 10/10 for PLG teams.
By combining structured and unstructured data, FunnelStory surfaces proactive insights and leading indicators—going live in under 2 hours with seamless onboarding and stellar support.
Sandra Bustos
Head Of Customer Success, Dusty Robotics
Somer S
Support Operations Manager
I spend most of my time looking up data to see how I can fill in gaps for our customers based on their pain points. FunnelStory has been extremely helpful for this, as I can get a quick 'heads up' of issues they've had in the Topics view, and right there as well I can get a quick Sentiment analysis. Account Notes provide an excellent, quick summary reference for a snapshot of both recent and historical transactions.
Arleen A.
Customer Success Operations Specialist
FunnelStory provides a centralized view of our entire customer portfolio, making it easy for our CS leadership team to stay ahead of risk and growth signals without toggling between tools. The UI is intuitive and easy to use, which made onboarding simple and quick for our team.
Bill W.
Head of CS Ops & Support
FunnelStory's team is incredibly smart, efficient and responsive. It has been an absolute pleasure working with them. I appreciate the platform's ability to ingest all kinds of signals and incorporate them into meaningful and actionable insights. As we scale our business, maintaining close knowledge about all the intricacies of each account becomes more and more challenging.
FunnelStory helped us surface churn risks and uncover deep insights from across systems, while revealing customer journey patterns and usage behaviors we never even thought to track.
Mohan Atreya
Chief Product Officer, Rafay
Why teams trust FunnelStory
Recognized, proven, and built for the enterprise.
Recognized by Gartner
Enterprise-grade compliance
#1 — Winning by Design
Top AI solution for Customer Success, Expansion & Renewals, 2025.
Zero AI PoCs lost in 2025
Every proof-of-concept we ran converted. The foundation shows up in the pilot.
Unified Journey — patent-pending
Our Unified Journey and needle-mover methods are patent-pending technology.
Enterprise security in our DNA
Built by founders with deep enterprise-security backgrounds.
Governed & auditable
Role-based, permissioned access to every part of the context graph.